Marketing is all about connecting with your consumer’s and today it means you have to meet them where they are spending their time: on the Internet. Digital marketing is one of the core components of marketing nowadays that use the internet and digital technologies like mobile phones, desktop computers, social media, search engines etc. to promote products, services and consumers who will use the services and products. Digital marketing has now become so important for the consumers that they completely rely on it to learn about any brand. There are many kinds of digital marketing that companies use according to the type of their products. Some of them are listed below:
- Search Engine Optimization(SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click
- Email Marketing
- Online PR
- Sponsored Content
There are many more countless marketing strategies available on the internet. The digital market is constantly changing. You should be up-to-date with your digital marketing trends otherwise it will limit the reach of your brand. The 2020 digital marketing trends are paradoxical, both more human and more mechanical. Following marketing, trends are among the top priorities for many business owners in 2020 that you should also use to boost your brand.
- Artificial Intelligence:
2020 is the dominance of AI. AI can analyze the search patterns and consumer behaviour, and use date from different social media platforms and blog posts to make businesses understand how consumers find their relevant products and services.
It is also AI-based technology. It uses real-time instant messaging, day or night, with your clients. 80% of the businesses want chatbots by 2020. Benefits of chatbots are 24/7 service, quick response to queries etc.
- Shoppable Posts/Social Commerce:
It refers to buying products directly through social media posts and ads. The goal is to create fewer steps for shoppers. You
- Direct Messaging:
It is becoming one of the hottest trends in 2020. Brands are building a strong connection with consumers through direct messages. It is an effective way of addressing complaints, taking orders or even just providing information to the customer or resolving their queries.
- Social Media Channels/Influencer Marketing:
Influencers are mostly Instagram or YouTube personalities with a huge following, who can spread the word about your product.
- Programmatic Advertisement:
Don’t use a human to do a robot job. Machine learning and AI algorithms can help to optimize your online marketing campaign. Customer targeting, performance tracking, Ad placement etc. can be handled by software.
Vlogs are becoming popular because vloggers speak directly to the viewers, creating a more personal connection.
- Targeting Gen Z Directly:
Those born just after the start of a century are entering the workforce. Targeting them can boost your business in various ways.
- Browser Push Notifications:
Push notifications are one the rise. Notifications are used to re-engage users who have shown interest but failed to convert.
- Big Data and Deep Learning:
With the benefits of big data, there comes a need to simplify tasks that are closer to the needs of users and faster time to market for AI applications.
To earn the trust of consumers, you have to build a solid brand. Your brand website will only rank when the content is written by an expert writer when it has authority on the subject, and it’s linked with other trustworthy sites.
So, there you have it, our guide to digital marketing trend in 2020.